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Fashion Business in the Digital Age
Project Type
Marketing Report
Link
Consultancy Report: Winning in Wellness-ESPA. This report analysed ESPA’s digital marketing performance within the wellness beauty sector, using Porter’s Five Forces, RACE, and competitor benchmarking. Delivered data-driven recommendations to shift towards product-led storytelling, personalisation, and AI-enabled digital strategies to improve e-commerce relevance and engagement.
This Report is prepared for: THG, the owner of ESPA-a skincare brand focusing on Holistic Wellness. 2024.
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