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Brand Management-Marketing Communication Plan for Nudie Jeans

Project type

Marketing Report

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Developed an integrated marketing communication plan for Nudie Jeans’ Rebirth upcycling collection, applying SOSTAC, customer journey mapping, and Gen Z–focused digital strategy to drive awareness, engagement, and circular-fashion adoption. Designed a data-informed brand expansion approach, leveraging customer segmentation, sustainability insights, and social-first marketing tactics (TikTok, influencer and livestream strategies) to strengthen brand equity and loyalty around circular denim.

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